Essays
Who should be your brand's ambassador?
McDonald's CEO Chris Kempczinski posted a clip to his Instagram promoting the chain's new Big Arch burger. Why was it a disaster, and what can we learn from it?
McDonald's CEO Chris Kempczinski posted a clip to his Instagram promoting the chain's new Big Arch burger. Why was it a disaster, and what can we learn from it?
Uh, hell yeah you should.
Let's talk about spec work – why spec ads are important, what makes a good spec ad, and then some tips on how to make your spec ad stand out.